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Benefits of concept mapping
Concept maps are a great tool for idea exploration and visualization. Still, there are hundreds of ways to explore and visualize ideas—so what makes concept mapping better than other brainstorming methods and tools?
Helps you see the big picture
When trying to solve a problem, it’s easy to get stuck on details and forget the bigger picture of what you need to accomplish. Concept mapping encourages you to zoom out and start with a broader perspective before diving into the details.
Appeals to different learning styles
Many popular strategic planning tools and frameworks are based around written exercises, which can be tedious for visual learners. Studies also show that visualization can help with memory retention. Concept mapping is visual by nature, helping visual learners participate and thrive.
Makes complex ideas easy to understand
Concept maps provide a hierarchical framework and structure to organize ideas, breaking down complicated concepts into smaller pieces. Not only is this helpful as you generate ideas, but it makes it easier to present a large amount of information in a dynamic, connected way.
Promotes collaboration
Although concept mapping can be a solo activity, it’s great for idea generation within a team or group. Concept mapping helps teams synthesize ideas from diverse contributors who each bring their unique and valuable perspectives to the table.
